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Improve Website SEO Without Sacrificing User Experience

Build a Better Website with SEO and UX in Mind

Your website’s (UX) user experience will determine how long visitors remain on the site and subsequently, how many conversions are possible. It is the first and most important aspect of your business website. That is why businesses regularly invest in website improvements that optimize their user experience. Website SEO is partially determined by your UX design.

SEO (search engine optimization) offers another way to improve the effectiveness of your website. Search engines use complex algorithms to provide users with the best possible results for their search. The work of SEO is to design websites and content that appeal to those search algorithms, putting your brand in front of more people.

There are many ways to improve a website’s SEO score. Much of this process has to do with the actual content on your website. But another important aspect is user experience. Consider the following ways you can improve your website’s UX while boosting its search engine visibility:

Practices That Boost Website SEO and User Experience

SSL Certificate = Security and Confidence

You have likely already added an SSL certificate to your website. You can see for yourself by accessing your site. Most web browsers will provide information about a website’s security in the URL bar. For example, the Chrome web browser displays a small padlock symbol for secure websites. Click on that to view information about that site’s SSL certificate.

If there is no such certificate, web browsers will warn users before accessing the site. This will cause most of your visitors to click away out of caution. An SSL certificate will establish trust with your website visitors and improve your site’s search rankings.

Websites Should Be Mobile-Responsive

According to a recent study, 68.1% of all website visits took place on mobile devices. So, it’s incredibly important your site is designed for a mobile user experience. Mobile-responsive websites decrease bounce rates, which means fewer people will leave the site right away. 

Also, websites designed for mobile devices will load faster. This is another benefit to the user experience that will boost your search engine rankings. Lastly, mobile-responsive websites are much easier to share. Adventure travel providers rely on their loyal guests to get the word out about their businesses. Mobile-responsive websites make that so much easier for them.

Write Keyword-Rich Headers that Help Users Find What they Need

The best UX designers rely on a visual hierarchy to organize content on a website. Headings and subheadings should include common search terms within your industry. This is where SEO and UX goals can clash if your content is poorly written. 

Do not sacrifice clarity to meet your SEO keyword goals! Write headings and subheadings that accurately reflect your content AND include targeted keywords. That way, your business will have an effective website that delivers valuable information to more users.

Romeo Bravo Software is dedicated to helping businesses that focus on experiential travel and outdoor recreation. If you are interested in SEO and our other website services, read more here.

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