You are well on your way to building an excellent eBrochure for your adventure site. You’ve taken great photos, have an eye-catching color scheme, and even nabbed some complimentary testimonials. What else can you do?
Here are some extra tips to follow:
Grab their attention.
You want people interested in the services you provide, so be sure to offer some exciting headlines. Generate enthusiasm for the exciting adventures ahead. Have pun with it and use a little word play, throw in some humor, or even spark intrigue. There’s never a dull moment when you’re having fun fishing, rock climbing, or whitewater rafting, why should your brochure be any different?
Keep it simple.
Flow is important. Make sure your brochure is concise, consistent, and easy to follow. Additionally, your font should be clear and visible against your background color. There is no need to get fancy. Less is more.
Offer some helpful advice or trivia.
People seek information in a brochure, so let them know what to expect on their adrenaline-fueled expedition. Adventure novices can always use a little guidance, but even experts can appreciate a heads up. Should they pack bug spray? What kind of wildlife can they expect to see? You can even provide fun facts, like how many decades trees have stood. Give people something to anticipate.
Where’s the adventure?
It’s important to reel ‘em in once you’ve set the line. Provide readers with links to your social media, web pages, phone numbers, and locations. You can even supply a mini map if necessary. Adventure is out there. Show them where to find it!
Most importantly, have fun with it! Passion and excitement can transfer from you to your readers. Use these tips, and create a brochure fit for any adventurer!