Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the eyes of the visitors to increase your brand awareness and persuade them to invest in your brand.
What are the benefits of remarketing?
Strategic remarketing makes you visible to people when they surf the internet. Here’s how:
- Concentrated Advertising: Create remarketing plans to advertise for particular purposes. For example, you can target people who have added products to the cart but haven’t made a purchase.
- Extend extensively: You can widen your expanse and reach a large count of people with remarketing lists.
- Timely targeting: You can display your ads to the audience while they are browsing for the same product somewhere else on the Internet. This prompt reach can help you convince the customers to complete transactions.
How can you do remarketing?
- Segregate your remarketing lists: Categorize pages when you are creating remarketing tags to offer a personalised experience to the users.
- Customize ads: Ensure the ads you intend to position are appropriate for the target audience. A persuasive call-to-action is a must.
- Test ads: Create a rich array of ads and then test which formats and sizes work the best for you.
- Promote products to existing customer base: Find the details of your existing buyers. Promote your new products or special offers to increase sales activity.
Follow the above ways to leverage your remarketing and enjoy potential benefits. Ensure you approach the right audience at the right hour.
***Photo courtesy of Henry Gilbey