YouTube is a quintessential video sharing platform. It is the ultimate one-stop landing place to build brand authority using effective video marketing strategies.
You need to put in efforts to post content to YouTube to ensure it hits the right note. Here are some of the top trends you must follow for posting on YouTube:
YouTube Live: Share your travel experience through a Live YouTube Streaming session. Directly speaking to your viewers helps them to connect with your destination. Ensure you make the live session authentic and true to your brand.
Destination Travel Videos: YouTube videos work as a great source of information for people who are looking forward to visiting your destination. Post immersive lifestyle videos that highlight your activity, lodging, and dining experience.
How-to Videos: How-to videos are a fixture of YouTube. These videos are sought-after resources for people searching the site. How-to videos attract the attention of viewers as they give a deeper look into the details. Think “how-to” saddle a horse, “how to” wax your skis, or “how to” grill a steak.
Docuseries: Docuseries is a series of documentary videos about a specific niche; such as, a series on the various rivers and species available in your watershed, or a look at how your activity programs change with the seasons of the year. They are episodic and engage viewers actively. Once they watch a specific section, they are always looking forward to the next series.
Watch the trending tab on YouTube for the latest in what’s working on the site. Find your audience, find your niche.
