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Current Trends in Digital Marketing

Digital marketing is nearly unavoidable for businesses of any size these days. To edge out the competition and reach more prospective customers, digital marketing offers an array of engaging tools you can take advantage of.

Consider some of these current trends and how you might utilize them to level up your digital marketing.

 

Website chat service:

Many customer inquiries can be answered through automated chatbot services. Most of the questions an audience has for many businesses fall into the “frequently asked” category. Chatbots offer immediate responses to common questions. And an easy way for customers to get in touch with you if they need further assistance.

A twin focus on content and context:

The quality of your content matters, but even if your blogs and advertisements are well-produced, they will not connect if you don’t consider the context. So research your audience thoroughly to gain an understanding of their needs, concerns, and interests. “Content is king, but context is God” – Gary Vaynerchuk.

Email Marketing campaigns:

Create personalized emails that cater to the interests of your contact list. For example, for any promotions you offer. Make sure your email recipients are made aware. This way, you provide value with your email communication. To encourage your audience to open and interact with anything you send.

Instant messages:

For your core audience, especially those who interact with your business regularly, marketing via instant message has gained popularity. However, messaging should only be done for customers who have established a high trust and interest. It provides a level of personal connection that they may appreciate.

Stay up-to-date on the latest social media trends. but always check with your audience to discover what kinds of communication they prefer.

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