Social media is a great leveler in today’s world. It allows brands to grow; people to share their experiences, and connects the two parties like never before.
As an outfitter or guide, you need to know how you can exactly use social media to its fullest and bring attention to your services:
- Discounts for testimonials:
This is actually one of the best ways to get more people to know about your brand. When a person checks out of your guided activities, you can offer them a small 5% discount if they tag you in their photos online. This can create FOMO (fear of missing out) among other users while giving you free publicity at a negligible cost.
- Well-produced videos:
Videos are one of the most important ways that new customers can find out about your brand and actually consider visiting. Don’t hesitate to spend some money on well-shot videos of guided experiences. Good videos are a great way to create a legacy that matters forever. You can reuse them however you like, and gain more traction online.
- Seasonal offers:
FOMO is one of the most effective ways of gaining more clients and when you run a seasonal business, sometimes you have more business than you can handle in the peak season, so it’s important to generate revenue for in the low periods. Offer amazing discounts for bulk bookings and seasonal offers that must be booked by a certain date at a particular time of year. You can advertise the same on social media and create an impression that your operation is the best out there.
With these tips, you’re well on your way to leveraging social media and booking more trips!