Expand Your Digital Audience with Smart Social Media Practices
Social Media SEO represents the intersection of two key pillars of digital marketing. Social media platforms allow brands to broadcast their marketing message publicly, at little cost. SEO is the practice of making your website—or social media page—more attractive to search engines.
You may not think of social media platforms as search engines, but they are. Consumers who want to learn more about a business will often take to social media. So what kind of SEO practices can help your business show up in more search results?
Your Overall SEO Strategy can Benefit from Social Media
Keyword research finds your ideal audience and discovers how they search for businesses like yours. SEO specialists use analytic tools to discover what keywords and phrases are most relevant to your brand and customer base.
Social media sites prioritize posts based on engagement and relevance. With good keyword research, you can optimize your written posts and hashtags to increase your visibility.
Best practice encourages lots of images and video because those kinds of posts receive more engagement. Find out what your audience wants to see and deliver that. Research your competition, find out what kinds of posts perform for them, and put your own spin on it.
Align Your Strategy with Best Practices
Consider these first steps to get more eyes on your social media pages:
- Research your audience demographics and interests. It doesn’t hurt to ask!
- Get help from an SEO specialist when you develop your content strategy.
- Share relevant blogs and articles on your social media feed.
- Encourage your audience to share posts, like, and leave comments.
When you look at your social media strategy, what is missing? Put these tips into practice to improve your digital marketing results. Romeo Bravo offers web services including SEO and social media content plans. Contact us if you want to learn more!