Optimize for Different Platforms to Expand Your Audience
If you have utilized video content in the past, you understand how effective it can be for communicating with your audience and capturing their attention. You likely also realize how complex and time consuming it can be to plan and produce video content.
Video content is often produced with one platform for sharing in mind. Some brands share videos on their social media feed, YouTube pages, websites, and email campaigns. You’ll notice savvy marketers will reuse video assets in content pieces that have been optimized for these various channels.
Video repurposing helps companies get more from the work they’ve put in creating this content. Here are some ideas for how your business can repurpose video content:
Videos on YouTube:
YouTube is the world’s most popular video platform because of its massive library and the ease of sharing videos. The upside to this is that most of your audience is familiar with YouTube and these videos can be shared or embedded in a wide variety of ways. A potential drawback to YouTube is the sheer volume of content you’ll be competing with.
Utilize YouTube SEO practices to make sure your titles, settings, keywords, etc. are all crafted to capture your audience. Popular YouTube videos can be utilized on your website to create valuable backlinks to improve your website’s SEO.
Social Media Videos:
While platforms like YouTube and Vimeo are made for video, Social Media sites offer more spontaneous engagement opportunities. Study the social media platforms that are most relevant to your audience and find out what the best practices are for uploading videos.
Successful videos on social media are typically shorter in length, so find ways to break up your current content into bite-sized pieces. Each social media platform also has recommended settings for video aspect ratio that you will want to adopt. Accompany your video posts on social media with clear calls to action and links to your website to encourage engagement that leads to sales.
Email branding videos:
One of the most versatile tools in any marketer’s toolkit is email marketing. Email your audience segments with videos that speak to their unique concerns. Consider using your video content as a way to offer free value to your audience, encouraging them to subscribe for more free content.
Email videos can sometimes be embedded, and programs like Mailchimp and Constant Contact provide ways to link videos with preview thumbnails as a designed element within your campaign.
Stretch Your Production Dollar and Reach More People
If you’ve already put in the work to produce valuable video content, go that extra mile and optimize it for various platforms. Always hold on to your video content in case it can be reused or repurposed later on. And remember, quality video content is key to digital marketing, but it’s not easy to make. If you want help producing effective content that will help your brand reach more people, contact Romeo Bravo!
