Search Engine Optimization: What is it?

When you work on advertising in the digital space, Search Engine Optimization (SEO) becomes vitally important. It’s one of the most important factors that determine your search engine rankings.

All in all, SEO can be characterized as a complex process of improving a site’s performance on popular search engines like Google and Bing.

There’s some basic info you should understand before you get started: 

Why SEO matters:
On the web, individuals use search engines constantly. Traffic from search engines can be a major part of your total visitor count. When people search for relevant terms, your organization should be showing up in their results. It’s one of the best ways to ensure you reach your potential audience.

Web optimization puts more eyes on your brand, generating more leads, and ultimately more conversions. Strong search engine ranking will establish your brand as an authority in your industry and help you discover new customers.

This offers your business more chances to offer value and prove its worth.

How can you improve your search engine results?

Google by and large searches for those pages which contain important data that is of excellent quality. Google “crawls” websites and reads available content, and algorithmically assesses whether the text  is pertinent to what the searcher is looking for. 

This is a basic description of SEO, but it’s only the tip of the iceberg of what you could learn!

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